Chinese pet supplies seize the market
The large number of pet foods and the formation of the pet supplies market originally belonged to the economies of developed countries such as Europe and the United States. China is in developing countries and is amazed by their luxurious life. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, the pet wind has also appeared in some developed regions of China. A large number of wealthy people have become the mainstay of aristocratic pet consumption. These people either treat pets as their own family and friends, others use them to advertise their high-end life, and there are also people who are pursuing fashion. The growth of pets has led to the development of pet supplies, and the coverage area is getting wider and wider.
Chinese pet market consumption characteristics
Since the pet industry has swept China, the pet economy has been in a state of continuous development. So far, it has been through decades of running-in, but there is still no complete series in this industry. The reason why the Chinese pet market has been brewing for a long time is that it has a lot to do with the Chinese pet culture. Although the modern people's thinking has changed, the idea of raising the pet is also formed step by step, but the luxury consumption of the pet is contradictory to the Chinese saving tradition, followed by the contradiction between people's hard work and leisure life. Western countries pay attention to spiritual and cultural entertainment, so they have a lot of entertainment and influence. But it is different in China. Many rich people do not regard leisure and entertainment as an important part of their lives, and their leisure and entertainment methods are relatively simple. Therefore, China's pet supplies market needs to first develop a pet consumption culture and shape a good image for the pursuit of leisure life quality. Use pet products as a cultural industry and leisure and entertainment industry to stimulate consumer awareness and market recognition.
The status quo of domestic pet supplies development
As the head of the pet industry, pet products have successfully attracted a large number of entrepreneurs. There are more than 4,000 pet enterprises in China, only about 10% of large and medium-sized enterprises with fixed assets of 10 million to 50 million yuan, and 90% of small enterprises with fixed assets of less than 10 million yuan. Most of these enterprises are private enterprises. Due to the late start of China's pet industry, the domestic market is still immature, and the products are mainly exported. The export methods are mostly for drawing and sample processing, mainly to the markets of European and American countries where life is more affluent, and the main pet supplies for export are labored. Intensive products are the mainstay. In recent years, with the continuous rise of the domestic pet market, people's income and consumption have gradually increased, and the concept of raising pets has gradually changed. The domestic market has also begun to attract the attention of domestic and foreign pet product manufacturers.
Pet supplies marketing strategy
The development of pet supplies is inseparable from the pet consumer market. After all, supplies are only a branch of the pet industry. Therefore, we must pay close attention to the overall situation and development prospects of pet market consumption. The first is to change people's traditional thinking, deepen the pet consumption culture and pursue the quality of leisure life. The second is to close the relationship with the pet consumer market, and fully understand pet shops, pet hospitals, pet grooming stores, because many of the current pet supplies industry is dependent on these stores, if it is the initial stage of pet supplies, consider To the market's lack of understanding and some risks, you can work with these stores and then stand out. The third is to focus on the brand's marketing strategy. Brand is the soul of the company and has a great influence in the hearts of consumers.
The pet industry is developing late, and the potential opportunities for improvement and excavation are huge. Pet products, as the head of the pet industry, have immeasurable development potential in the future. With the development of living standards, the improvement of material life will be in the next 5 years. People's demand for pets continues to rise, which is a good foundation for the huge pet economy.